As Seen in

November 17, 2012

Zoharous | African Print Dress with crew neckline

Model: BB
African Print Dress with a crew neckline
by Zoharous
Styling: by Belinda
Sandals by Local Cobbler 
Necklace & Belt (Stylist's own)
Hi Everyone,

This is one of my newest designs, I named it "African print dress with crew neckline" and I absolutely fell in love with it the moment it was done. The fabric is called DaViva, which comes in a variety of themes colors and the designs are inspired by the purest of traditions from around the world. The cool part is that they're made of pure cotton. Working with this fabric is just awesome because all through, I looked forward to seeing the finished. 


When I decided to start this dress, I wanted to recreate one of my previously made pieces but two came to mind, and I had to choose only one.

The Beeline Tangerine Pencil Dress was a piece that I loved so much and broke my heart to sell it at my store.
Another dress I was looking to recreate is the Beeline Tie and Dye Summer Dress... that was also a personal favorite. I'm still wondering why I chose a pencil dress.

Maybe I'm probably looking to perfect me pencil dressmaking abilities... it looks like its turning out good. The only weird thing, for now, is that recently, my models are headless. I guess this is the last time it will happen.

What do you think about this dress, the styling and everything else???

You can visit my TwitterFacebook and Pinterest pages for details on style and all things fashion. My shop is doing a 45% off discount sale for the festive season so hurry on to Etsy!

My Inspiration

ASOS Ponti Pencil Dress with Seam Detail
Narciso Rodriguez Dresses
Herve Leger Cap Sleeve pencil dress

October 10, 2012

Zoharous: Mustard Pencil Dress with Tie and Dye African Print Band

Wow! Its been some time since my last post. But I can assure you guys that I wasn't just being idle. 
Nope...  on the contrary, I've been working, working, working. It had been a while since I posted some of my designs so I had to get to work on something spectacular.

This is the dress that I'd like to call the Mustard Pencil Dress with Tie and Dye African Print Band

Model: BB
Mustard Pencil Dress with Tie and Dye African Print Band by Zoharous
Styling by Belinda
Sandals by Local Cobbler 
Necklace (Stylist's own) 

Doing this piece was really fun and exciting even with my amateur sewing skills. The fact that I got the chance to blend this very foreign cotton fabric with the Tie-and Dye African Print strip gave the dress some diversity. No matter how much love I have for this dress, I can't keep it so it's already on sale in my Etsy Shop. See how I described it in the shop,

"This mustard colored pencil dress by Zoharous has been crafted from a cotton fabric. The details include a round neckline, sleeveless styling, a plain mustard fabric with a tie and dye contrast fabric wrapped around the bust-line. The dress has been cut with a form-fitting style..." 

I think I'm finally getting the hang of it... For this look, I had a lot of inspiration and made this a very confusing choice of styling.


The pencil dress like the pencil skirt is an outfit that flatters a woman's curves and gives an hourglass shape. So the only tips I have for taking control of this look is
"Just rock it!
... and don't forget that these dresses always look amazing with heels"

Inspirations Photos Courtesy: Google Images

September 13, 2012

Zoharous | How to Wear Cropped Trousers

I guess the clothes I have been sewing lately have all been dresses. Well, here's a change!
I decided to try out this trend, the cropped trousers and this is what I was able to produce. What do you guys think!?!

What I personally love about it is that:
(1) It's trendy
(2) It's in tie-and-dye
(3) It's Print!
(4) Its CROPPED!

How to totally rock this look:
It's the year of the pant, and the preferred length is short and ankle-skimming. Add a pair of black pumps or ankle booties and a classic ID bracelet.

My Inspiration:


Women's Pants and Trousers Trend for Fall - Harper's BAZAAR 
Amy Price, Trends to Try - The Trouser

September 8, 2012

Style: The Cropped Sleeve Blazer

Blazers are a huge trend this fall and the crop is the added touch to this trend. The trendsetters say,

"It’s actually one of the most basic ways of styling your blazer. The cropped sleeve blazer is basically lifting your blazer’s sleeves up to have that gathered look around your elbows. 
Not only does this add detail to your look, but it also adds a whole new style dimension to the usual streamlined sleeves of your outerwear."

Photo From: 10 Crosby Derek Lam Resort 2013
There are actually three major ways to crop your blazer’s sleeve. First way is to fold the edge backwards until the middle of your forearms. Afterwards, you pull your sleeve back until the folded edge is at the end of it and just before the elbows. Next method would be to fold the edge backwards once and then pull it above your elbow. The final way to achieve a cropped sleeve blazer look is to not fold the edge at all and pull it up until your forearms or at the elbow part or even after it.

Photo From: Burberry Prosum Resort 2013
Cropping the sleeves of your blazer is actually a great way of ‘styling’ the item. Usually blazers end at the edge of your palm or at your wrist. Sometimes, it even ends at the middle of your palm. Either way, it can become boring if you just keep it wearing the same way. By styling it, you can actually stretch your dollar a bit when it comes to your blazer. You can create a whole new look and vibe with just some small tweaks in this beloved fashion item — and that is just the sleeve.

Photo From: Rachel Zoe Resort 2013
A cropped sleeve blazer can also create a whole new depth and dimension on your body. Exposing the forearms, it can actually make your whole arm a little slimmer and longer. The cropped and gathered part of the sleeve is also great in creating volume in that area. So if you are a little slim in that body part and wish to create more muscle in that area, by all means, do this style!
But what about the women with big arms? Oddly enough, the cropped sleeve blazer can actually balance it. Because it makes the forearms exposed, that would be the first thing that they would focus on, provided that the blazer is dark in color. The cropped and gathered sleeve in the upper arm actually creates a distracting detail that would hide or even minimize that area.

Photo From: Zero+Maria Cornejo Resort 2013

Overall, the cropped sleeve blazer is a great trend to actually get into. 
(1) You don’t even have to buy another fashion item to achieve this. You can actually do it with the current blazers that you have. So that is definitely a good reason. 
(2) Cropped sleeves can actually flatter and accentuate your upper body, in general, and your arms in particular. So to those who needs these effects, go ahead and do this! 
(3) Finally, this style trend is timeless. Anyone can do it, whatever age bracket they are in. So you know that it encompasses in terms of wearability.

Video done by beautybyjj on YouTube 

August 13, 2012

Newest Design from Zoharous: African Print Summer Dress

This is my latest design under my new name, Zoharous. For this dress, I wanted something free and fun to mark the start of a new period in my life... I guess that's what I created. 

Inspiration for this dress was gathered from the show, Jane by Design... again[with Erica Dasher as Jane Quimby]. However, I don't think I gave the dress enough 'Puff' [as in the photos of my inspiration] but I still love this dress.

Model: Terry
African Print Summer Dress by Zoharous [Self]
Styling by Belinda
Shoes by Unknown Designer

The fabric for this dress was a gift from my mom and I seriously couldn't think of what to sew with it until I watched a few episodes of the show. 

The wedges worn by my model were also a gift from one of my sisters and I must say... I fell in love with them when I saw them for the first time.

In my mind, I see big names and huge celebrities wearing my designs in the future and I have a feeling, that its not going to take much longer... What do you guys think???

My Inspiration:

Dress like Jane Quimby

August 12, 2012

Inspirations: Agbani Darego, Nigeria's First Miss World

Agbani Darego
Darego was born in 1982, in a  town called Abonnema in the Rivers State area of Southern Nigeria. Her full name is Ibiagbanidokibubo Asenite Darego, and she was the sixth of eight children in her family.

Her father was a customs official, while her mother, Inaewo, had a rice-trading business which caused her to travel very frequently. On her trips, Inaewo bought clothing and sold it in a clothing boutique. It was in this boutique that her daughter, Darego spent many hours in as a little girl, paging through foreign fashion magazines. Darego was later sent off to a boarding school when she was ten years old.
Two years after she went to school, her mother died of breast cancer, and Darego realized she had been sent away to shield her from her mother's condition. 

"I wasn't too happy at first, but it prepared me for my life now," she reflected about being away from home in an interview with Julia Llewellyn Smith of the Mail on Sunday. "I learned to be on my own. It makes you independent."

Since she was little, Ibiagbani Dokibubo Asenite Darego popularly known as Agbani Darego had always dreamed of becoming a model, a career plan dismissed by her father. At six feet, she was unusually tall for a Nigerian-everyone in her family was above-average height-and she was slimmer than the prevailing standard of beauty.
"The way most women look in Nigeria is not the Western ideal," she explained to Garner in the Evening Standard interview.
"In my country, short, curvy women are thought beautiful, not me." Such extra pounds are considered a sign of health and prosperity, and some brides-to-be in Nigeria even cloister themselves in what is known as a "fattening room" two weeks before the wedding in order to gain weight.
Darego had a back-up plan, to study computer science, and had secured a place at a university. She deferred it, however, and began making the rounds of modeling agencies in Lagos, and began entering pageants. In "The Face of Africa" modeling contest, she placed as a runner-up. In January of 2001, she won the "Most Beautiful Girl in Nigeria" contest, which made her eligible for the Miss World pageant later that year.
The global-beauty event was held in Sun City, South Africa, and that year was hosted by American television personality, Jerry Springer. Initially, Darego was a long shot to win, but that year's contest had a new feature: television viewers could phone in and vote for their favorite contestant.

On that November evening, Darego became Miss World 2001 and failed to erupt in tears. It was the first time in recent memory that the winner had maintained her composure.
Darego was the first Nigerian to win the Miss World crown, but more importantly, was the first black woman from an African country to win it. Black women had won the title before, but they hailed from Caribbean lands.

Three other women from African nations had taken the crown over the years, but two were white women from South Africa and the other an Arabic contestant from Egypt in the 1950s.

There were massive celebrations in Nigerian cities the same night that Darego was crowned, and when she returned to Nigeria for her first official visit she met with government ministers and took part in a four-day celebration.
She was even made an honorary member of the Council of Chiefs in Lagos, an extraordinary honor for a woman as young as she was and one that made her the country's youngest chief.

Darego chose to become a patron of a breast-cancer awareness program and dedicated her crown to her mother. She also devoted time during her Miss World year to an anti-malaria campaign. "I had malaria as a child, but I was privileged to have hospital treatments," she explained in the Mail on Sunday interview with Smith.

"So many others die because they can't get drugs." She spent much of the year traveling, but used London as her base, in a home she shared with her younger sister. All told, she walked the Great Wall of China, attended the Cannes Film Festival and England's Royal Ascot-where she wore a stunning fuchsia ensemble and requisite elaborate hat-and was photographed for American Vogue.

Darego landed a three-year contract with L'Oreal, the cosmetics giant, during her Miss World year. A born-again Christian, she does not drink or smoke, and had rarely even worn makeup prior to her Miss World year.

She had ambitious plans for the rest of her career. "I'm not going to be a model for the rest of my life," she told the Evening Standard's Garner. "I want to be a successful businesswoman. I want to be good at everything." However, there have been rumors going around social network sites and blogs, which claim that former Miss World, Agbani Darego, 29, is engaged to be married to former Governorship aspirant and politician Timi Alaibe, aged 50.


August 7, 2012

Good News from Beeline Clothings!

Hi Everyone,
The Good News is that, Beeline Clothings is now Zoharous!
Cool, Right?!?

Well, the word, 'Glamour' was my biggest inspiration. I wanted to use the Hebrew word for 'Glamour', which is 'Zohar' but it was already in use by many companies. So in an attempt to be creative, I had to re-think the whole concept.

I figured that, if Glamour is Zohar in  Hebrew, then I could re-invent something different out of it so I simply added '-ous', as in 'Glamorous'

So... Welcome to my Zoharous world... This is my new Logo!
What do you think??? 

July 29, 2012

Beeline Clothings: Tie and Dye Summer Dress

Even though I'm changing the name of my line, work must go on... Right?!? 

Well, this is my latest design. It's a layered, summer dress that I think is really perfect for this time of the year. Its has two different fabrics. The overall fabric is some form of cotton but its a tie-and-dye print called Batik, which is extremely popular here in Ghana. The lower one is also called Woodin.

I think I'm in love with this dress!

What do you think?

Tie and Dye Summer Dress by Beeline Clothings [self],
Makeup and Styling by Belinda [self], Earrings by Unknown Designer.

Cardigan by Valerie Stevens [Two-Ply Cashmere],
Makeup and Styling by Belinda [self], Earrings by Unknown Designer. 

My Inspiration:

 Photography Courtesy:
Summer Dress
Wrap-Layered Dresses

July 1, 2012

My Newest Creation - Military Fashion Inspiration

I wasn't too sure if the military fashion is a trend for 2012 but I've been feeling the military vibe lately and it has finally affected my sewing. After a brief research on the details of this trend, I got some really good information and a few how-to tips on working the look. 

So I went through all my inspiration, put two-and-two together and this is the first thing that came out of it!


I gathered that, ever since 2010 the military fashion has been one of the new trends and this year, picked this military look like the inspiration for the winter season. They showcase a lot of jackets for women and men as well

Some of the tips I got include the following:
  • To set off slick military cuts, you might want to apply a bit of gold detail and ornate trims, brass buttons and belted styles
  • For the ultimate rock chic, skinny pants or shiny leggings are the perfect accompaniments, topped up with killer heels and a killer attitude
  • Being practical with the trend works! 
  • Opt for the traditional black navy or grey for versatility or better still try a grenadier guard-inspired red
  • Do military styling doesn't have to be obvious
  • Work two trends in one by seeking out tops with statement shoulders featuring embellishments to give a salute to the military trend!

My Inspiration:


June 21, 2012

Beeline Tangerine Pencil Dress

I thought this fabric would look good with a lovely 'partial - gathered - dress' and so I made one for myself [Can be viewed in the previous post: Past and Present Works Put Together] but people, being as dynamic as we are, my sister [the model] asked for something more curve-revealing.  

Tangerine Pencil Dress by Beeline Clothings [self-made],  Makeup and Styling by Belinda [self], Ear-rings by  Unknown Designer.

Considering the fact that I have to please the client, I had to agree and fulfill her wish. So here it is the beeline tangerine pencil dress! 

I believe that depending on how this dress is accessorized, it can be worn by anyone and for any occasion.

My Inspirations:


ASOS Ponti Pencil Dress with Seam Detail
Narciso Rodriguez Dresses

May 6, 2012

How to Look 10 Pounds Thinner in a Photo

Have you ever wondered why your photographs don't look as good as you expect them to? Well, I do ... all the time. So to help myself and some of you picture-crazy folks, I went in search of the best ways to pose for a photo.

I am not a model, neither do I know any (at least not yet), but while I snooped around, I found out that you can look skinny in a photo... whether its a passport-sized or a red carpet photo. People even say that you can "look 10 pounds thinner." But the secret to taking perfect pictures is actually in the pose.

The first step towards posing in photos is to recognize your mirror as your best friend. Practice in front of it as much as you want and for as long as you like, till you get it right!... As they say, "Fake it Till you Make it!"

The pointers I gathered for the best posing techniques are as follows.

Tip #1: Turn partially sideways to the camera, planting one foot in front of the other. Point your toe to the camera and place your weight on your back foot.
Tip #2: Pull head forward slightly to minimize any appearance of a double chin.
Tip #3: Hold arms slightly away from your body. This keeps upper arm flab from flattening out and therefore appearing flabbier (much like thighs do when one sits on a couch).
Tip #4: Pull shoulders back, chest forward and gently suck stomach in. Be careful not to suck stomach so far in that your ribs show, thereby causing those who later see the photo to identify that you are sucking your stomach in.
Tip #5: Try the look away trick. To do this, look away from the camera, then turn towards it, breaking into a smile just before the camera clicks. Your smile will appear fresh, not frozen. This trick takes practice behind closed, locked doors.

When taking a photo it's also important the photographer does not snap the picture from below. This adds another 20-50 pounds to the 10 pounds automatically.

Use objects you are holding to your advantage by placing them in front of parts of you'd prefer to hide like putting a purse in front of your belly or a jacket slung over the shoulder.

It's not just black that makes you look thinner. Wearing an entire outfit of just one color will do the trick as well, whether it be white, beige, brown, blue or red. One-color tends to elongate your figure but avoid entire outfits in pink.

Courtesy: Julyne Derrick, Beauty Guide.

April 19, 2012

Inspirations: Yasmin Warsame, Somali-born Supermodel

Yasmin Abshir Warsame (full name: Yasmiin Abshir Warsame), a Somali-Canadian model and activist, born May 17, 1976 and named "The Most Alluring Canadian" in 2004. Unlike her fellow models who began in their teen-ages, Yasmin started modelling in her early twenties and was five months pregnant with her son Hamzah when she got her first job.

Warsame was born in Mogadishu, Somalia in 1976, as a Muslim and moved to Toronto, Canada with her family, when she was fifteen years old. She studied psychology and social sciences at Seneca College.

Professional modelling agency scouts from SHOK Models in Toronto, Cindy LaChapelle and Camille Bailey found Yasmin in 1997 while she was riding the TTC Subway train. She signed a contract with SHOK Models.

As her mother agency, SHOK Models arranged her first testing with Toronto based photographer Chris Albert and booked her first modelling assignment with Fiorio Salon for the ABA (Allied Beauty Association)annual hair show. Yasmin did the show while she was in her first trimester of her first pregnancy.

In 2000, Warsame modelled for the Sears catalogue and Ford Models, in Toronto. In the summer of 2002, she headed for Paris, where she was featured in the Italian Vogue, photographed by Steven Meisel and again in the summer of 2002 she was featured in the Italian Vogue, photographed by Steven Meisel. In December 2011 she was featured as the cover model of YYZ Living then later an entire 2012 editorial from Flare.

Warsame has worked for the following agencies: NEXT [Paris and London], IMG New York, View Barcelona and Tony Jones Amsterdam. She has been featured on the covers of Vogue Italia and American Vogue, American and British Elle, and Amica and Surface magazines. She has also modelled both the couture and ready-to-wear runways for everyone from Christian Dior to Jean Paul Gaultier. In addition, Warsame has done high-profile advertising campaigns for Valentino couture, Dolce & Gabbana, H&M and many others.

Warsame is a volunteer for the Somali Youth Coalition in Canada. She currently lives in New York and Toronto, and is signed with IMG Models.

Yasmin Warsame's story reminds me everyday that no matter where you are in the world, anything is possible. She is the inspiration for the month of April, 2012.