June 1, 2014

Feature of the Month | June, 2014

Meet Rudy Everyone!

Rudy Bois |     Source: Rudy Bois

He is a young and talented artist who in my opinion is a total gentleman. Rudy is passionate about fashion design. His greatest joy is to dress the strong, and powerful women of today.  

To him, fashion is merely a reflection of your personality. In his own true words, "... we're all characters in a play and fashion is our costumes."

Enjoy and have a good read!


Who are you? [Tell me a little about yourself. Where were you born and where have you lived, who you live with, what your family is like, education backgrounds? etc.]
My name is Rudy Bois, and I’m 25 years old. I am the Co-Owner and Artistic Director of RUDYBOIS. I’m the eldest of a family of 3 children. I was born and raised in Trois-Pistoles (Quebec, Canada) and I now live in Quebec City (Quebec, Canada) since 2006 with my husband and business partner, Michael.

I studied Fashion Marketing and interned in Paris. This experience of living the Parisian life really gave me a lot of self-knowledge and led me to launch my own high-end ready to wear line.

How did you first get interested in fashion and 
when did you realize you wanted to become a designer?
I have always been interested in fashion. As far as I can remember, Fashion has always been a part of my life. When I was young, I used to sketch what I called "Princesses Dresses". I don’t know exactly when I wanted to become a fashion designer, but it has always been there somehow and now I get to do what I am passionate about!

What does fashion and lifestyle mean to you?
To me fashion reflects your personality, who you are or what you want people to relate when they see you. I often say that we're all characters in a play and fashion is our costumes.

Tell me about your line, RUDYBOIS?
RUDYBOIS is a highend Womenswear line. I love to see strong, powerful women wearing my designs. My style is chic, dramatic with clean lines and shows a play of monochromatic colours. For the moment, my creativity vibes are not really into patterns and vivid colours, but we never know, maybe one day I’ll use more colours in my collections.

How long have you worked in the industry? 
Is it full-time or part-time?
I incorporated my business in 2011 and launched my first collection in August 2012 for the SS13 season. It’s a full-time job with a part-time job to pay the bills. As a young business, with all the money we make we have to re-invest it back to our corporation. Paying ourselves a salary would not be business wise for the moment.

Do you remember the first outfit you ever 
designed and created?
Of course I do! I was around 9 to 10 years old and it was with my maternal grand-mother, Cecile. I designed it and my grand-mother brought it to life! I presented this dress during a little show I put up in the house where I grew up with one of my friends as the model.

How long does it usually take 
you to construct a piece?
Based on the fact that I studied Fashion Marketing instead of in Fashion Design, I literally can’t sew at all. I sketch, choose the fabrics and approve all the processes of sampling and fittings, that’s why I call myself an Artistic Director instead of a Designer. I have an awesome team who really works hard to realise what I have in mind. So to concretely answer your question, it really depends on the complexity of the item in process, but to date we never work more than one week on one piece.

In your perspective, what goes into each 
garment in order to achieve perfection?
That’s a good question. I think that being surrounded by people with a lot of experiences could bring you close to perfection. I mention close to, because I don’t think perfection exists. Sometimes we have to make 7 fittings on a dress to make it close to that perfection we want to reach. That being said, patterns are the structure of your piece and should be done very carefully!

Where do you get your inspiration?
It’s always hard to me to answer this question. I’m really stimulated by travelling and visual arts but those two things do not inspire me concretely but mostly because they make me fearless. 

Travelling because when you travel, you realise that there is not only one way to live your life. Visual arts because it makes me question myself about a lot of things and when you ask yourself questions you stop being afraid and when you get out of what I call the fear zone you can finally create.

How would you define your personal style?
For my personal style, I would say that I’m rather very chic but always with a touch of a punk-rock hipster look.

What fashion trends do you see being big next season?
I think that the dramatic look, with over the size proportions and rigid fabrics will be a big trend for the autumn/winter 2014 seasons.

What are some of your accomplishments in the industry?
I have been featured in fashion blogs worldwide since my first collection. I’ve also been featured in Elle magazine and other major Canadian magazines. My designs have also been worn for top red carpets events in Canada. 

In 2013, I was awarded 'Emerging designer of the year' by pourlamode.ca and 'One of the Most Fascinating Personalities of the Year by Scope Magazine. My designs are also sold across Canada next to my idols, Jean-Paul Gaultier, Versace, Carven, Balmain and so on.

Which of these in your own opinion is the most difficult aspect of running your own label: design, production, sales, finance, and advertising?
Definitely sales and finance. Both of those aspects are difficult to manage because you simply can’t control them. Fashion as a business is sadly not taken seriously in Canada and it’s really hard to get loans and subventions. Sales are hard because you have to make potential customers realise that your products are the best and that you put all your heart and soul into it. Every time you get a no, it’s heart breaking, but you have to stand up and go on!

In the future, what direction do you see your business moving to?
We want to see women from around the globe wearing RUDYBOIS, be strong and confident of whom they are!

What are you afraid of in the future and what plans do you have for yourself?
I’m always afraid to fail. I get really anxious sometimes, my heart beats fast when I’m supposed to be calm but my soul tells me to keep doing what I like the most. So it’s always a war between that fear and the hope of achieving something meaningful to me. Personally, my husband and I are really looking forward to having children of our own... that’s our other project!

Is there something you hate about your job?
Things I can’t control :)

Who are some of your favorite fashion designers, models, and fashion editors?
I really like Jean-Paul Gaultier for his talent but also for the person that he is. I’m really a fan of the 90’s supermodels and my favorite is Linda Evangelista. I love models with a strong bone structure and a non-commercial face. I also love Grace Coddington, she seems to be so calm and resourceful.

What matters to you most as a fashion lover and as an individual?
Being happy and doing what I love.

What do you wish people would understand about working in the fashion industry?
Simply that the fashion industry is important, because at the end of the day everyone put clothes on in the morning!

What are some of your favorite clothing stores/catalogs/websites?
I really like SSense, Selfridges in London, Lane Crawford in Hong Kong and Bergdorf Goodman in New York. All those stores will carry my line one day!

What kind of clothes would you never wear?
Copycat of a big prestigious brand. Because as a creator myself I think it’s really impolite knowing all the work behind those designs.

How do you describe the fashion scene in your home city as compared to other major cities or fashion capitals?

Fashion scene in 2014 is really changing. Fashion weeks are less attractive than before and web has taken a big part of the fashion scene, which is great I think. In Quebec City the fashion scene is brand new, it’s getting more important year after year but there is a lot to do!

What is the best reward in being a fashion designer?
Seeing ‘’Real’’ people wear your designs, sometimes not even knowing that you’re the one who designed it!

What one piece of advice would you give to someone wanting to start a career in fashion?
Listen to your guts, don’t take for granted every advice everyone is telling you and don’t be scared, sometimes by targeting the moon you end up in the stars!

What is the best moment of the day for you?

The morning, I’m a morning person! I’m very productive in the morning and it fades out around 16:00 … I go to sleep around 21:00 and wake up around 5:30 am.

What do you like and dislike in general?

I like kids because they are so smart and simple. I like being with my family and to daydream. I dislike intolerance, people who judge because deeply they’re scared and closed-minded people.

What do you love to do when you’re not working on fashion related activities?

Being with my family, riding my bike, reading a book, travelling and discovering new artists.

Which of your other projects has given you the most satisfaction? Will you like to share the details?

Probably the partnership I did with a man I have loved for the past 8 years. Being partnered is a project for him as well and this guy, Michael really makes me a better human being. I want him to be the father of my children and to live forever with him.

Is there anything else you’d like to talk about?
Every ones should try to do something they’re afraid of, to see how empowering it is!

Thanks Rudy for letting me do this interview!

TO see more of Rudy's work, visit his Facebook or Twitter Page. You can also check out his website, Rudy Bois.

Do you know anyone in the fashion industry that you'd like to read about? Why not recommend someone and I'll do the interview.

For your concerns and contributions, please leave a comment here or on Facebook and I'll be sure to get back to you.

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